Downtown Directory Map Program
In April of 2025, the City of Alpharetta, in partnership with the Alpharetta Convention and Visitors Bureau, launched Downtown Directory Signs to enhance navigation and the visitor experience in the heart of the city. These signs are designed to help newcomers and visitors easily explore Alpharetta’s vibrant downtown, guiding them to shops, restaurants, and key city facilities. By providing clear, accessible wayfinding, we aim to create a more engaging and convenient environment for those coming downtown for shopping, dining, and entertainment.
The directory signs have been strategically placed throughout the Downtown District to ensure maximum visibility and ease of use. They feature a detailed map highlighting businesses that welcome walk-in customers, as well as important city landmarks. Printed directory updates are planned quarterly to keep information current and relevant. This program encourages exploration, supports local businesses, and enhances the overall downtown experience for residents and visitors alike.
This program is administered by the City of Alpharetta Economic Development Department in partnership with the City of Alpharetta Community Development Department and the Alpharetta Convention and Visitors Bureau. These three directory signs are located the Town Green at the corner of Main Street and North Broad Street, Ole Milton Park facing Milton Ave, and on Milton Ave near Canton Street.
Frequently Asked Questions:
- What businesses are eligible to be listed on the map?
The directory is designed specifically to assist visitors and residents in navigating Downtown Alpharetta. Therefore, only businesses such as restaurants, retail shops, and salons, which sell products, food, or services available for immediate walk-in purchases, are eligible. - How often will the map be updated?
The map will be updated quarterly by July 31st, October 31st, January 31st, and April 30th. Any requested changes or corrections must be submitted by the 1st day of that month to be considered. - How can I report a change or correction for the map?
You can submit a request in the form below for changes or corrections. City of Alpharetta staff will review your request and, if approved, will incorporate the update into the next map revision. - Are businesses charged to appear on the directory signs?
No, there is no cost for businesses to appear on the Downtown Directory Signs.
What if my business qualifies but isn’t currently listed? Eligible businesses that are not currently listed should submit a request in the form below for changes or corrections. City staff will review your request and contact you directly regarding your listing. - Will additional signs be added in the future? Although multiple locations have been identified for potential future signs, currently only three directory kiosks have been funded and installed. At this time, there are no immediate plans for additional installations.
- How were sign locations determined?
Sign locations were selected based on key points where pedestrian visitors most commonly enter and move through Downtown Alpharetta, ensuring optimal visibility and effectiveness. - Who maintains the directory signs?
Maintenance and regular updates of the directory signs are managed jointly by the City of Alpharetta and the Alpharetta Convention and Visitors Bureau. - Who should I contact if a sign is damaged or vandalized?
If you notice damage or vandalism to a sign, please promptly report it through the City of Alpharetta’s SeeClickFix platform, accessible via the city’s official website.
Submit a request for changes or corrections by completing the form below.