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Awesome Alpharetta

Explore Alpharetta, GA, just 30 minutes from Atlanta, where city vibes meet small-town charm. Discover shops, dining, events, and more in this vibrant Southern gem. Named The South’s Best Cities On The Rise 2024 by readers of Southern Living® Magazine, Alpharetta offers over 300 experiences between the North Georgia Mountains and Atlanta. Your adventure begins here!

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Sleigh Your Holiday Giveaway!

You don’t have to go to the North Pole to experience the magic of the holidays. Shop, sip, and shine your way through twinkling lights and sparkling storefronts, with unforgettable experiences on every corner.

Enter to Win!

Alpharetta's A-List

  • FairyTale Village Winter Event

    Now through January 4, Times vary.

    Experience the magic of FairyTale Village this winter! Meet live characters, explore storybook rooms, and enjoy hands-on fun in a whimsical family adventure you’ll never forget....

    Start the Adventure!

  • Santa Sightings in Alpharetta

    Now through December 24. Locations and times vary.

    Make the season unforgettable with a visit from the jolly man himself! Discover the best places to meet Santa in Alpharetta and capture a little holiday magic....

    Ho, Ho, Ho!

  • Holiday Happenings in Alpharetta

    Dates and Times Vary

    Celebrate the most wonderful time of the year in Alpharetta! From tree lightings and ice skating to festive shows and culinary celebrations, there’s joy to discover all season long....

    Holiday Fun!

  • Black Friday Shopping

    November 28

    Black Friday is back and bigger than ever in Alpharetta! Discover unbeatable deals, local treasures, and one-of-a-kind finds at your favorite shops and boutiques. Get ready for a day full of savings and holiday cheer!...

    Shop the Deals!

  • PRESENTED BY THE ALPHA LOOP FOUNDATION

    Lights on the Loop 2025

    December 5–31, January 1–4, 5:00–11:00 pm

    Celebrate the season at Lights on the Loop! Stroll dazzling displays, enjoy themed weekends, and take in festive fun for all ages....

    Experience the Lights!
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